Media selection is an important process of the GoMedia experience, as we value the storytelling skills of journalists from coast to coast to coast, and internationally.
To ensure the media selection process is fair, transparent, and brings together the best of the best, a Canada-wide selection committee of provincial and territorial representatives will review potential Canadian travel writers, bloggers, and photographers based on select criteria. After much debate and discussion, these names will be narrowed down to 45 Canadian media, who will be invited to GoMedia 2017.
Similar to past years, international media will be invited based on the recommendations of the Destination Canada global offices.
Which Canadian media are currently being considered?
The selection committee is working from a list of all media who have attended the event as well as media who have not attended past events, but have expressed interest.
How will the 45 Canadian media be selected?
Media will be evaluated on a criteria established by the selection committee. Factors considered include (in no particular order):
Production of articles, broadcasts, etc.
Quantity, quality, and reach of markets and outlets
Breadth of Canadian focus
Online presence and engagement of audience
Social media activity and engagement of audience
Presence at other media marketplaces
Presence at previous GoMedia marketplaces
When will invited media be informed?
The selection committee hopes to have the list of 45 Canadian media confirmed and notified by mid- April; however, invitations could be extended up until a few weeks before the event.